Despite losing her job in WWE, Mandy Rose is doing just fine.
Less than one week after the top NXT star was swiftly fired for her racy FanTime content, Mandy Rose’s third-party venture—which is now more of a full-time job these days—has proved to be even more lucrative. Amid overwhelming support from WWE fans and the wrestling world, Rose hiked up her monthly subscription to $40 per month.
TMZ Sports (h/d wrestling inc) is now reporting that Rose has taken in $500,000 since her release according to her agent Malki Kawa. Kawa project’s Rose will be a millionaire by Christmas. Rose left her elusive spot as a top star in WWE NXT, where she was NXT women’s champion for 413 days, for a seemingly more fruitful career as a third-party content creator.
The move speaks volumes about wrestler pay, particularly among women. This in spite of WWE earning more money than it ever has on the strength of three separate billion-dollar deals. Rose’s gamble on herself paid off in spades. It’ll be interesting to see if she’s created a blueprint, exit plan, negotiation tool or all the above for women in wrestling to make more money; whether it be with a wrestling promotion or for a paid subscription service.
Though she may represent a sea change on the women’s roster, Rose’s situation is hardly unique. CJ Perry, formerly known as Lana, reportedly exceeded her best year in WWE after launching her BrandArmy page this spring. The paid subscription service charged fans $19.99 per month for exclusive content, and Perry reportedly made $20,000 within the first 24 hours.
It was the biggest launch in BrandArmy history.
With WWE vehemently against its talent posting racy content online, it’ll be interesting to see if the Mandy Rose situation causes them to be more proactive on banning this type of content. Will future WWE contracts extend a non-compete clause to this type of third-party content once talent has left the company? Given WWE’s controversial classification of its Superstars as independent contractors, that may not be out of the question.