Poorly designed websites costing ecommerce platforms billions in lost sales

New research on online shopping habits by enterprise CMS (opens in new tab) Storyblok has claimed poorly-designed websites could cost British ecommerce platforms (opens in new tab) to lose over £1 billion in revenue.

The research found that each online shopper abandons, on average, five purchases a year, with a total value of £50 due to poor website user experience – and 12% of shoppers abandon purchases worth more than £100.

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